Effective March 31, 2015
Collection of Information and Your Privacy Rights
What information we collect and how we collect it.
1.1 Collection of Information. SeniorDiscountAlert.com collects information from you when you voluntarily provide it to SeniorDiscountAlert.com or one of its partners, through websites (owned and operated by SeniorDiscountAlert.com or a third party), social networking applications, blogs, and other means (together, these sources are referenced hereafter as "Publishers") (for example, by signing up for an email newsletter or through a co-registration offer on a survey), or by other means of online or offline surveys, order forms, or registration pages operated by us or third parties (collectively, a "User Form"). In a User Form, SeniorDiscountAlert.com or a third party may offer you incentives in exchange for providing information about yourself such as name, email address, street address, zip code, telephone numbers, birth date, gender, salary range, education and marital status, occupation, employment information, and personal and online interests (together, "User Information"). Completing the User Form is voluntary and you are under no obligation to provide User Information. Information about business partners of SeniorDiscountAlert.com, including Publishers and advertisers, may be collected through various means in the course of conducting business operations, such as through agreements entered into by the party and by emails exchanged with those partners (all such information being "Business Information").
1.2 Vendor List Information. SeniorDiscountAlert.com may obtain information about you after you provide information to a third party and you permit that party (the "Seller") to share the information, which SeniorDiscountAlert.com subsequently purchases, licenses, or otherwise lawfully acquires. Such information may include, but is not limited to, your name, street address, zip code, telephone numbers, birth date, gender, salary range, education, marital status, occupation, industry of employment, personal and online interests, and other information which you provided to the Seller (together, "Vendor List Information"). When acquiring Vendor List Information, SeniorDiscountAlert.com requires assurances from the Seller that the Seller has a right to transfer the Vendor List Information to SeniorDiscountAlert.com and that SeniorDiscountAlert.com may lawfully use the Vendor List Information to transmit offers from advertisers.
1.3 User Behaviors Collected with Cookies, Web Beacons, and Other Information. SeniorDiscountAlert.com uses cookie and web beacon technology to associate certain Internet-related information about you, such as your Internet Protocol address and what Web browser you are using, with certain of your online behaviors, such as opening or clicking on a particular online advertisement. Additionally, SeniorDiscountAlert.com may use other new and evolving sources of information and information gathering in the future as they become available (together, "Technology Information").
(b) Web beacons. A web beacon is programming code used to display an image on a web page and can also transfer an individual's user identification to a database and associate the individual with previously acquired information about the individual. Web beacons enable SeniorDiscountAlert.com to track certain Web sites you visit or advertisements you view online. Web beacons help determine products or services in which you may be interested and help track online behaviors across different websites over time for marketing purposes. More information about web beacons is available at http://www.webopedia.com/TERM/W/Web_beacon.html.
(c) Where Technology Information is Collected. Technology Information is collected directly from SeniorDiscountAlert.com advertisements or indirectly through Publishers that SeniorDiscountAlert.com contracts with to display advertisements. Such advertisements will usually be displayed within one of the following advertising vehicles:
Websites. SeniorDiscountAlert.com may set a cookie on your computer when you view advertisements delivered on Publisher websites. After a cookie is set, SeniorDiscountAlert.com may track how you interact with the advertisement and the Publisher website (for example, registering, purchasing, browsing, etc.).
Software Programs. Similar to Websites, SeniorDiscountAlert.com displays banner advertisements in software programs that you may use.
Email Databases. SeniorDiscountAlert.com and/or its partners may track your interaction with email advertisements sent to you (for example, by setting a cookie on your computer) on behalf of Publishers, advertisers or partner websites (for example, when you register, purchase, or browse in response to such email).
1.4 Outside Information. SeniorDiscountAlert.com may lawfully receive information about you from third parties, such as information located in public databases ("Outside Information").
1.5 No Information Collected from Minors. MINORS UNDER THE AGE OF 18 SHOULD NOT PROVIDE ANY PERSONAL INFORMATION, INCLUDING THEIR EMAIL ADDRESS, TO SeniorDiscountAlert.com. If SeniorDiscountAlert.com is notified it has personal information about a minor under the age of 18, that information will be promptly deleted from our database.
1.6 Individual Information. As used herein, Individual Information means User Information, Vendor List Information, Technology Information, Outside Information, and any other information SeniorDiscountAlert.com lawfully obtains about you.
2.1 Discretion to Use Information. Information voluntarily provided to SeniorDiscountAlert.com or lawfully obtained by SeniorDiscountAlert.com is the property of SeniorDiscountAlert.com and may be used by SeniorDiscountAlert.com for any lawful purpose, including the sale, lease or transfer of the information to Publishers, advertisers and data aggregators, for marketing purposes. If you wish to end your email subscription with us or one of our Publishers, you may follow the instructions at the end of each email message to unsubscribe or follow the instructions detailed at Section 4 below.
2.2 Targeted Advertising and Information. SeniorDiscountAlert.com may use Individual Information to target advertising and other information, such as business, weather, entertainment, sports and general news alerts and similar information, more effectively. When an individual is online, SeniorDiscountAlert.com and third parties working with SeniorDiscountAlert.com may use Technology Information to associate an individual with their Individual Information and SeniorDiscountAlert.com attempts to show information and advertising for products and services to which the person may respond. SeniorDiscountAlert.com may use data collected from a response to one type of advertising or information for targeting advertisements or other information through a different venue. For example, SeniorDiscountAlert.com may notice that you responded to a baseball banner advertisement and use that response to deliver a baseball-related advertisement and other information to you.
2.3 Legal Process. SeniorDiscountAlert.com may disclose Individual Information to respond to subpoenas, court orders and other legal process as required by law.
2.4 Summary Data. SeniorDiscountAlert.com may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons.
2.5 Business Transition. SeniorDiscountAlert.com may transfer all or part of your Individual Information as part of a business transition such as a merger, acquisition, or asset sale.
How we store and protect the information we receive.
2.6 Storage of Individual Information. SeniorDiscountAlert.com stores Individual Information in a database on SeniorDiscountAlert.com computers; the information is maintained and stored in encrypted form. In addition, SeniorDiscountAlert.com's computers have security measures, such as a firewall, to protect against the loss, misuse, and alteration of the information under SeniorDiscountAlert.com's control. SeniorDiscountAlert.com also maintains physical and procedural safeguards to protect Individual Information. Notwithstanding such measures, SeniorDiscountAlert.com cannot guarantee that its security measures will prevent these computers from being illegally accessed and the Individual Information on them stolen or altered.
Privacy Practices of Third Parties
3.1 Advertiser cookies and web beacons. Publishers who place advertisements on the Internet or on SeniorDiscountAlert.com may use their own cookies, web beacons and other technology to collect information about you over time across different websites or web services. SeniorDiscountAlert.com does not control Publishers' use of such technology. SeniorDiscountAlert.com may place cookies of its Publishers or advertisers who are under contract with SeniorDiscountAlert.com, on your computer. These cookies may be placed at the time you open and/or click within an email sent by SeniorDiscountAlert.com or a Publisher under contract with SeniorDiscountAlert.com, or on an advertisement on SeniorDiscountAlert.com. This Policy does not apply to the practices of Publishers or other companies that SeniorDiscountAlert.com does not own or control or to people that SeniorDiscountAlert.com does not employ or manage.
3.2 Links. The Publishers' Website and email messages transmitted by SeniorDiscountAlert.com on its own behalf or on behalf of Publishers may contain hypertext links to the Websites of third parties. SeniorDiscountAlert.com is not responsible for the privacy practices or the content of such other Websites.
3.3 Affiliated Companies that are not Publishers. SeniorDiscountAlert.com may disclose or transfer Individual Information to affiliated entities, parent companies, or subsidiaries, in SeniorDiscountAlert.com's discretion.
How You May Exercise Your Rights
4.1 Websites. To prevent the display of Publisher or SeniorDiscountAlert.com advertising on a Website, for example, banner advertisements, do not visit the Website. To only prevent SeniorDiscountAlert.com from tracking your behavior on a Website, turn off cookies from that Website and do not click on or interact with any advertisements. Please note that SeniorDiscountAlert.com does not have a mechanism or process to respond to any "do not track" signals which a web browser may send or receive.
4.2 Email Databases. To unsubscribe from SeniorDiscountAlert.com or Publisher email lists, click the link included in the footer of any message delivered by SeniorDiscountAlert.com or a Publisher and follow the instructions provided.
4.4 Cookies. Check instructions about your web browser to learn how to prevent placement of, or how to remove, cookies placed on your computer by SeniorDiscountAlert.com.
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Fishkill, New York 12524